about

How do you explain a complex process like selling a business in a way that truly sticks? For 'De Ondernemer', we developed the format The Kelder Carpool together with Marktlink. No studio, but a moving conversation at Circuit Zandvoort. With Jort Kelder behind the wheel and entrepreneurial questions as fuel.

During these rides, every phase of a business sale is covered. From valuation to deal. By literally putting the conversation in motion, energy, pace, and focus emerge. Exactly what’s needed to make a complex topic accessible to a broad entrepreneurial audience.

The choice for Circuit Zandvoort seamlessly connects to the annual Marktlink Connect Event held there. The series acts as a strategic lead-up: branded content that not only informs, but also activates. Through distribution via 'De Ondernemer', the target audience is reached and engaged even before the event begins.

Our role focused on developing the format and producing a series that smartly combines content and entertainment. Not a standalone video, but a well-thought-out content approach that aligns perfectly with the client’s broader story.