about

For Exact, we developed the branded content format Driven by Numbers. A video series in which entrepreneurs take center stage-individuals who have a strong relationship with data, both professionally and personally. The challenge was not in explaining the numbers, but in showing what they mean.

By focusing on the person behind the business, a story emerges that resonates with the SME audience. Ambition, choices, and growth are made tangible through personal stories. In each episode, we connect business insights to the entrepreneur’s private life. It’s this combination that creates depth.

It makes the content accessible and relevant to a broad audience, without losing its substance. The series is strengthened by in-depth articles on De Ondernemer and distribution through Exact’s own channels. This creates a consistent content approach in which video and text complement each other and extend the story.

Our role focused on developing a format that brings together content and emotion. Not standalone videos, but a well-thought-out branded content series that positions Exact as a partner for entrepreneurs who steer on data.