about

For many people, energy is an abstract topic. For ANWB Energie, we brought it closer to home. Not by explaining how it works, but by showing what it means.

In this series, we visit people in their homes. Real conversations about how they deal with energy, how they use the ANWB Energie app to save smartly, and why they experience ANWB as a trusted partner. No commercial stories, but relatable portraits. Light, positive, and human. That’s what builds trust.

By putting real experiences at the center, a complex product becomes understandable. You see how it works, without it being explained. The videos were used as reference cases on the ANWB Energie homepage and translated into short social formats for platforms such as Instagram.

Our role focused on developing the format and producing the series. The result is a set of human interest videos that build trust and show what ANWB Energie means in everyday life.