about

How do you make politics relevant for people who don’t feel addressed? For the Dutch Ministry of the Interior and Kingdom Relations (BZK), we developed the Every Vote Counts campaign together with Roorda, bringing it closer to home. We traveled across the country with a mobile ballot box and started conversations. On the street, in every province. Real reactions, real stories.

No polished message, but a raw and direct style that fits the audience. The strength lies in the combination of recognition and activation. By showing that policy directly impacts your own living environment, voting becomes personal.

The video series and social content together formed a consistent campaign that achieved both reach and engagement. Our role focused on developing a format that works on social. Fast, honest, and visually strong. Exactly what’s needed to make a complex topic accessible and get people moving.