about

CooperVision places great value on its relationship with customers and stakeholders and aims to share knowledge in an accessible way. The existing approach—multiple small events across the country—was time-consuming and difficult to scale. Together, we turned that around.

We developed one central hybrid event, with a selected group attending physically and a large online reach. Offline, the program was deepened with workshops, breakouts, and a dinner. Online, we produced a plenary program as a full-fledged TV broadcast. Online viewers were not just spectators, but participants. The attendees functioned as a studio audience. This created a strong balance between content and format, allowing knowledge sharing to truly come into its own.

The event was fully designed and produced, including branding, styling, presentation, and multicam recording. A high-quality production that is both engaging to watch and strong in content. In addition to the live program, we captured on-demand content such as recap interviews and visitor reactions. All content was made available for reuse, ensuring the event continues to have impact after it ends.

The reach exceeded expectations and the full program was accredited with PE points. Our role focused on developing the hybrid strategy and full production. The result is a scalable approach that delivers greater reach and more value from a single moment.