about

For Tetra, we brought the world of aquascaping to life during an international event where creators and experts build live aquascapes and share their knowledge with a global audience.

We approached the event not just as a moment in time, but as a strategic content opportunity. Beforehand, we defined a clear plan: what stories do we want to capture, and how will we use them? During the event, we documented every aspect from the creative process and focus of the participants to interviews, atmosphere, and audience interaction.

This content was then transformed into a range of assets, including an aftermovie, social content, and short-form interviews. At the same time, content was made instantly available to the international group of aquascaping influencers and participants on-site, enabling them to share it directly through their own channels, social platforms, and stories.

By activating this existing network, we maximized reach across the entire EMEA region. The result is not just a one-off event recap, but a continuous stream of content that drives visibility and reinforces Tetra’s position as a leading fish food brand.

Our role focused on both production and strategy: translating the event into a scalable content approach that engages the community and strengthens the brand.