about

Sustainable food often has an image problem. Too complicated and too virtuous. In Sharon’s Good Food Show, we show that it can be different. Together with TV chef Sharon de Miranda, we developed an online cooking show where taste, humor and content come together.

In each episode, she cooks with chefs and local producers from Flevoland. The strength lies in the combination of entertainment and education. You watch for the story and stay for the substance. This makes an abstract theme like the food transition concrete and appealing.

The series is part of the broader mission of the Food Forum and is distributed through its own channels and platforms such as FoodTube. Our role focused on developing a format that is scalable and continues to perform. Video as a structural part of communication, not as a one-off production.

The videos can be viewed on the FoodTube channel on YouTube.