about

At Viroclinics, everything revolves around progress in the Life Sciences. The challenge was not in explaining that their work matters, but in making it tangible for new talent. Together, we developed a video-first recruitment strategy where content, culture, and expertise come together. Not generic employer branding, but a layered approach in which every target group can recognize itself.

In the hero video, we follow a sample moving through the entire organization. From lab to office. In one continuous motion, you see how everything connects the impact, the technology, and the people behind it.

Around this, we built a series of in-depth videos in which employees share their stories from their own areas of expertise. The result is a powerful recruitment ecosystem that works on multiple levels. From initial orientation to conversion. Deployed across the careers site, social channels, and internal communication.

Our added value lay in translating complex subject matter into a clear and engaging format. Strategy and creation aligned, so that video is not just a tool, but the driving force behind recruitment.