About

For the installation and maintenance company Feenstra, Formatique has been producing TV commercials for several years. The overarching theme and message that Feenstra communicates to consumers is: “Home, that’s what it’s all about.”

In the first three commercials produced, Puck takes center stage a witty, red-haired daughter of Feenstra technician Rob. The fourth commercial has a road movie–like vibe. It shows two Feenstra technicians on the road, with the song “On the Road Again” by Willie Nelson as the soundtrack.

Across all the commercials, Feenstra’s various products and services are featured, particularly those with a sustainable character. Formatique handled the entire process: from creative concept and script to production and adaptation for online, social media, and radio.