Care according to the cat.
Selling a product on Amazon requires more than a good image. You need to show in just a few seconds why it works.
For FURminator, part of Spectrum Brands, we developed and produced a new content line specifically for Amazon product pages and promotion. We deliberately chose a distinctive approach. The story is told from the perspective of a cat—slightly spoiled, a bit stubborn, and exactly the one who decides whether a product works.
This angle makes the content instantly recognizable and creates a clear narrative in which the product benefits naturally come to life. The production was complex and built from multiple layers. Real-life footage with an actual cat, combined with greenscreen and animation to bring the perspective and storytelling to life.
From a single shoot, we built the content modularly and adapted it for seven countries and languages. Everything optimized for e-commerce, where speed and clarity are key.
Our role focused on concept development, format, and full production. The result is an international content approach that stands out, converts, and scales.
Showcasing product benefits through a creative and scalable format.
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