about

Selling a product on Amazon requires more than a good image. You need to show in just a few seconds why it works.

For FURminator, part of Spectrum Brands, we developed and produced a new content line specifically for Amazon product pages and promotion. We deliberately chose a distinctive approach. The story is told from the perspective of a cat—slightly spoiled, a bit stubborn, and exactly the one who decides whether a product works.

This angle makes the content instantly recognizable and creates a clear narrative in which the product benefits naturally come to life. The production was complex and built from multiple layers. Real-life footage with an actual cat, combined with greenscreen and animation to bring the perspective and storytelling to life.

From a single shoot, we built the content modularly and adapted it for seven countries and languages. Everything optimized for e-commerce, where speed and clarity are key.

Our role focused on concept development, format, and full production. The result is an international content approach that stands out, converts, and scales.