{"id":1057,"date":"2024-10-20T18:22:20","date_gmt":"2024-10-20T18:22:20","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/project\/viroclinics-recruitment-video-employer-branding\/"},"modified":"2026-06-12T07:41:26","modified_gmt":"2026-06-12T07:41:26","slug":"viroclinics-recruitment-video-employer-branding","status":"publish","type":"project","link":"https:\/\/project.wijzeronline.nl\/formatique\/project\/viroclinics-recruitment-video-employer-branding\/","title":{"rendered":"Recruitment Viroclinics"},"content":{"rendered":"    <div id=\"projectintro\" class=\"intro-project-block container-fluid px-4\">\n      <div class=\"row g-0\" style=\"width: 100%;\">\n        <!-- Sidebar -->\n        <div class=\"col-12 col-md-3 padtop\">\n<a class=\"terug\" href=\"https:\/\/project.wijzeronline.nl\/formatique\/cases\/\">\n  <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#E30613\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"vertical-align:middle;margin-top: -2px; margin-right:6px;\">\n    <polyline points=\"15 18 9 12 15 6\"><\/polyline>\n  <\/svg>\n  Terug naar het overzicht<\/a>\n\n\n        <div class=\"left-panel pe-md-4\">\n                          <h1>Recruitment Voor Viroclinics<\/h1>\n                                      <div class=\"intro-description\"><p>Een employer branding campagne met resultaat.<\/p>\n<\/div>\n                                      <div class=\"tags\">\n                                  <span class=\"tag\">Employer branding<\/span>\n                                  <span class=\"tag\">Interne Communicatie<\/span>\n                                  <span class=\"tag\">Social Media Content<\/span>\n                              <\/div>\n                      <\/div>\n        <\/div>\n\n        <!-- Slider -->\n        <div class=\"col-12 col-md-9 \">\n          <div class=\"video-panel\">\n            <!-- Main Swiper -->\n            <div class=\"main-container mb-3\">\n              <div class=\"swiper mainSwiper\">\n                <div class=\"swiper-wrapper\">\n                                      <div class=\"swiper-slide\" data-vimeo-id=\"689363953\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-01.png\" alt=\"Recruitment Voor Viroclinics\" \/>\n                                          <\/div>\n                                      <div class=\"swiper-slide\" data-vimeo-id=\"689360500\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-03.png\" alt=\"Recruitment Voor Viroclinics\" \/>\n                                          <\/div>\n                                      <div class=\"swiper-slide\" data-vimeo-id=\"689360725\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-04.png\" alt=\"Recruitment Voor Viroclinics\" \/>\n                                          <\/div>\n                                      <div class=\"swiper-slide\" data-vimeo-id=\"698178640\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-02.png\" alt=\"Recruitment Voor Viroclinics\" \/>\n                                          <\/div>\n                                      <div class=\"swiper-slide\" data-vimeo-id=\"689365598\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-05.png\" alt=\"Recruitment Voor Viroclinics\" \/>\n                                          <\/div>\n                                  <\/div>\n                <!-- div class=\"swiper-button-next\"><\/div>\n                <div class=\"swiper-button-prev\"><\/div -->\n              <\/div>\n            <\/div>\n            <!-- Thumbnails -->\n            <div class=\"thumb-container\">\n              <div class=\"swiper thumbSwiper\">\n                <div class=\"swiper-wrapper\">\n                                      <div class=\"swiper-slide\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-01-150x86.png\" alt=\"\" \/>\n                                          <\/div>\n                                      <div class=\"swiper-slide\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-03-150x86.png\" alt=\"\" \/>\n                                          <\/div>\n                                      <div class=\"swiper-slide\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-04-150x86.png\" alt=\"\" \/>\n                                          <\/div>\n                                      <div class=\"swiper-slide\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-02-150x86.png\" alt=\"\" \/>\n                                          <\/div>\n                                      <div class=\"swiper-slide\">\n                                              <img decoding=\"async\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2024\/10\/viroclinics-thumbnail-05-150x86.png\" alt=\"\" \/>\n                                          <\/div>\n                                  <\/div>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n\n      <\/div><!-- \/row -->\n    <\/div><!-- \/container -->\n\n    \n\n\n<div class=\"wp-block-uagb-container uagb-block-b682f7f2 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-46566c05\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(42.068px, 2.629rem + ((1vw - 3.2px) * 3.951), 80px);\">Over<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Voor Viroclinics draait alles om vooruitgang in de Life Sciences. De uitdaging zat niet in het vertellen d\u00e1t ze belangrijk werk doen, maar in het voelbaar maken daarvan voor nieuw talent. Samen ontwikkelden we een video-first recruitment strategie waarin inhoud, cultuur en specialisme samenkomen. Geen generieke employer branding, maar een gelaagde aanpak waarin iedere doelgroep zich herkent.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">In de hero video volgen we een sample die door het hele bedrijf beweegt. Van lab tot kantoor. In \u00e9\u00e9n vloeiende beweging zie je hoe alles samenkomt. De impact, de technologie en de mensen erachter. Daaromheen bouwden we een serie verdiepende video\u2019s waarin medewerkers hun verhaal vertellen vanuit hun eigen expertise.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Het resultaat is een krachtig recruitment ecosysteem dat werkt op meerdere niveaus. Van eerste ori\u00ebntatie tot overtuiging. Ingezet op de werkenbij-site, social en interne communicatie.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Onze meerwaarde zat in het vertalen van complexe materie naar een helder en aantrekkelijk format. Strategie en creatie in \u00e9\u00e9n lijn, zodat video geen middel is, maar de motor van recruitment.<br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-5379fdaa\">\n<blockquote class=\"wp-block-quote has-text-align-center is-style-plain has-large-font-size is-layout-flow wp-block-quote-is-layout-flow is-style-plain--1\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><em>Employer branding versterken met een gelaagde contentaanpak.<\/em><\/strong><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ac910e53 headensub\"><h1 class=\"uagb-heading-text\">Ook interessant<\/h1><\/div>\n\n\n<div class=\"projecten-block\"><div class=\"row\"><div class=\"col-12 col-sm-6 col-lg-4 col-xl-3\">\n    <div class=\"formablok\">\n        <a href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/wat-drijft-jou\/\" class=\"formablok-link\">\n            <div class=\"afbeelding\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/AFAS-Consultancy-scaled.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/AFAS-Consultancy-scaled.png 1707w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/AFAS-Consultancy-200x300.png 200w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/AFAS-Consultancy-683x1024.png 683w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/AFAS-Consultancy-768x1152.png 768w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/AFAS-Consultancy-1024x1536.png 1024w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/AFAS-Consultancy-1365x2048.png 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>            <\/div>\n        <\/a>\n\n        <div class=\"meta\">\n            <a href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/wat-drijft-jou\/\" class=\"formablok-link\">\n                <div class=\"titel punt\">AFAS Wat Drijft Jou<\/div>\n            <\/a>\n\n            <div class=\"subtitel\">\n                <p class=\"formaoutline\">Employer branding<\/p> <p class=\"formaoutline\">Interne Communicatie<\/p> <p class=\"formaoutline\">Reportage<\/p> \n            <\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n            <div class=\"col-12 col-sm-6 col-lg-4 col-xl-3\">\n    <div class=\"formablok\">\n        <a href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/our-way-forward-interne-communicatie-video\/\" class=\"formablok-link\">\n            <div class=\"afbeelding\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/nrgpallas-ourwayforward-2-scaled.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/nrgpallas-ourwayforward-2-scaled.png 1707w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/nrgpallas-ourwayforward-2-200x300.png 200w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/nrgpallas-ourwayforward-2-683x1024.png 683w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/nrgpallas-ourwayforward-2-768x1152.png 768w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/nrgpallas-ourwayforward-2-1024x1536.png 1024w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/nrgpallas-ourwayforward-2-1365x2048.png 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>            <\/div>\n        <\/a>\n\n        <div class=\"meta\">\n            <a href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/our-way-forward-interne-communicatie-video\/\" class=\"formablok-link\">\n                <div class=\"titel punt\">Our Way Forward<\/div>\n            <\/a>\n\n            <div class=\"subtitel\">\n                <p class=\"formaoutline\">Employer branding<\/p> <p class=\"formaoutline\">Interne Communicatie<\/p> <p class=\"formaoutline\">Live &amp; hybride events<\/p> \n            <\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n            <div class=\"col-12 col-sm-6 col-lg-4 col-xl-3\">\n    <div class=\"formablok\">\n        <a href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/feenstra-tv-commercial-campagne\/\" class=\"formablok-link\">\n            <div class=\"afbeelding\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-Case-Thumbnail-1-scaled.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-Case-Thumbnail-1-scaled.png 1707w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-Case-Thumbnail-1-200x300.png 200w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-Case-Thumbnail-1-683x1024.png 683w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-Case-Thumbnail-1-768x1152.png 768w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-Case-Thumbnail-1-1024x1536.png 1024w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-Case-Thumbnail-1-1365x2048.png 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>            <\/div>\n        <\/a>\n\n        <div class=\"meta\">\n            <a href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/feenstra-tv-commercial-campagne\/\" class=\"formablok-link\">\n                <div class=\"titel punt\">On the road 'again'<\/div>\n            <\/a>\n\n            <div class=\"subtitel\">\n                <p class=\"formaoutline\">Branded Content<\/p> <p class=\"formaoutline\">Social Media Content<\/p> <p class=\"formaoutline\">TV Commercial<\/p> \n            <\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n            <div class=\"col-12 col-sm-6 col-lg-4 col-xl-3\">\n    <div class=\"formablok\">\n        <a href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/tv-commercial-feenstra\/\" class=\"formablok-link\">\n            <div class=\"afbeelding\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-case-thumbnail-2-scaled.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-case-thumbnail-2-scaled.png 1707w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-case-thumbnail-2-200x300.png 200w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-case-thumbnail-2-683x1024.png 683w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-case-thumbnail-2-768x1152.png 768w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-case-thumbnail-2-1024x1536.png 1024w, https:\/\/project.wijzeronline.nl\/formatique\/wp-content\/uploads\/2025\/05\/Feenstra-case-thumbnail-2-1365x2048.png 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>            <\/div>\n        <\/a>\n\n        <div class=\"meta\">\n            <a href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/tv-commercial-feenstra\/\" class=\"formablok-link\">\n                <div class=\"titel punt\">On the road met Feenstra<\/div>\n            <\/a>\n\n            <div class=\"subtitel\">\n                <p class=\"formaoutline\">Branded Content<\/p> <p class=\"formaoutline\">Social Media Content<\/p> <p class=\"formaoutline\">TV Commercial<\/p> \n            <\/div>\n\n\n        <\/div>\n    <\/div>\n<\/div>\n\n            <\/div><\/div>\n\n\n<div class=\"wp-block-uagb-container interesse uagb-block-1246ff69 alignfull uagb-is-root-container\">\n<div data-aos= \"fade-right\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-container vidlinks uagb-block-5faba125\">\n<div class=\"wp-block-uagb-container uagb-block-68db329a\">\n<h1 class=\"wp-block-heading\" style=\"font-size:clamp(42.068px, 2.629rem + ((1vw - 3.2px) * 3.951), 80px);line-height:1\">Interesse?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Benieuwd wat Formatique voor jou kan betekenen?<\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-a9ec1194\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-8b7c0437 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"contact\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Neem contact op<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container vidrechts uagb-block-fdbf5c5a\">\n<div class=\"video-container\">\n<iframe loading=\"lazy\"\n  src=\"https:\/\/player.vimeo.com\/video\/767328257?autoplay=1&muted=1&controls=0&loop=1&autopause=0\"\n  width=\"640\" height=\"360\"\n  frameborder=\"0\"\n  allow=\"autoplay; fullscreen; picture-in-picture\"\n  allowfullscreen>\n<\/iframe>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin sed lacinia est.<\/p>\n","protected":false},"featured_media":1135,"template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":""},"dienst":[45,47,50],"class_list":["post-1057","project","type-project","status-publish","has-post-thumbnail","hentry","dienst-employer-branding","dienst-interne-communicatie","dienst-social-media-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recruitment video employer branding | Viroclinics case<\/title>\n<meta name=\"description\" content=\"Recruitment video en employer branding strategie voor Viroclinics. Van hero video tot employee stories. Ontwikkeld en geproduceerd door Formatique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/project.wijzeronline.nl\/formatique\/project\/viroclinics-recruitment-video-employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recruitment video employer branding | Viroclinics case\" \/>\n<meta property=\"og:description\" content=\"Recruitment video en employer branding strategie voor Viroclinics. Van hero video tot employee stories. 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