{"id":909,"date":"2026-03-13T14:19:21","date_gmt":"2026-03-13T14:19:21","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/?page_id=909"},"modified":"2026-06-23T12:55:19","modified_gmt":"2026-06-23T12:55:19","slug":"employer-branding-video","status":"publish","type":"page","link":"https:\/\/project.wijzeronline.nl\/formatique\/employer-branding-video\/","title":{"rendered":"Employer branding &amp; recruitment"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-container introfront uagb-block-0c0f6a01 alignwide uagb-is-root-container\">\n<div class=\"wp-block-uagb-container linksintro uagb-block-5fffa62b\">\n<h1 class=\"wp-block-heading\" style=\"font-size:clamp(42.068px, 2.629rem + ((1vw - 3.2px) * 3.951), 80px);line-height:1\">Werk waar je bij wil horen<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 0.721), 21px);\">Employer branding video zorgt dat de juiste mensen willen komen en blijven.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container introvidrechts uagb-block-ed1e5adb\">\n<div class=\"video-container\">\n  <iframe loading=\"lazy\"\n    src=\"https:\/\/player.vimeo.com\/video\/892225174?h=fbf38b832c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"\n    width=\"640\" height=\"360\"\n    frameborder=\"0\"\n    allow=\"autoplay; fullscreen; picture-in-picture\"\n    allowfullscreen>\n  <\/iframe>\n  <script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0cd10a3c default uagb-is-root-container\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding gaat over meer dan het invullen van vacatures. Het gaat erom dat je laat zien hoe het er binnen je organisatie echt aan toegaat. Met video geef je potenti\u00eble kandidaten een realistisch beeld van hoe het is om hier te werken, nog voordat ze op gesprek komen. Tegelijk maak je voor bestaande medewerkers zichtbaar waar ze onderdeel van zijn en wat hun bijdrage betekent binnen het geheel. Zo ontstaat er niet alleen aantrekkingskracht naar buiten, maar ook herkenning en betrokkenheid van binnenuit.<\/p>\n\n\n\n<div class=\"pijl boven\" style=\"position: relative;>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"104.57\" height=\"153.379\" viewBox=\"0 0 104.57 153.379\" style\"    position: absolute;\n    top: -50px;\n    right: -100px;\">\n  <defs>\n    <clipPath id=\"clip-path\">\n      <rect id=\"Rectangle_8\" data-name=\"Rectangle 8\" width=\"139.82\" height=\"70.794\" transform=\"translate(0 0)\" fill=\"#e63131\"\/>\n    <\/clipPath>\n  <\/defs>\n  <g id=\"Group_25\" data-name=\"Group 25\" transform=\"matrix(0.259, -0.966, 0.966, 0.259, 0, 135.056)\">\n    <g id=\"Group_21\" data-name=\"Group 21\" transform=\"translate(0 0)\" clip-path=\"url(#clip-path)\">\n      <path id=\"Path_14\" data-name=\"Path 14\" d=\"M4.988,34.738A104.956,104.956,0,0,1,31.431,3.107l-3.976-.071L46,37.81c1.085,2.036,5.862.136,4.594-2.241L32.049.794c-.7-1.307-3.116-.76-3.976-.07A110.645,110.645,0,0,0,.169,34.11c-.611,1.121.553,2.035,1.552,2.186a3.263,3.263,0,0,0,3.267-1.558\" transform=\"translate(89.01 0)\" fill=\"#e63131\"\/>\n      <path id=\"Path_15\" data-name=\"Path 15\" d=\"M116.926,1.635A62.294,62.294,0,0,1,84.652,50.451,45.269,45.269,0,0,1,71.365,55.22a41.048,41.048,0,0,1-13.577-.188c-10.219-1.7-19.908-6.048-28.558-11.661C19.771,37.232,11.1,29.334,5.051,19.752c-.776-1.23-5.431.7-5.026,1.346A79.451,79.451,0,0,0,22.22,43.555c9.034,6.252,19.344,11.153,30.186,13.2a52.682,52.682,0,0,0,31.035-3.69,65.012,65.012,0,0,0,25.2-19.517A62.328,62.328,0,0,0,121.951.289c.056-.671-4.9-.154-5.026,1.346\" transform=\"translate(0 13.142)\" fill=\"#e63131\"\/>\n    <\/g>\n  <\/g>\n<\/svg>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-82f98ab3 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6b205db9 headensub\"><h2 class=\"uagb-heading-text\">Een slimme strategie voor recruitment \u00e9n behoud<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Door medewerkers zelf het verhaal te laten vertellen en dit te vertalen naar herkenbare formats, ontstaat er een consistente manier van communiceren die blijft terugkomen. Dat zorgt voor betere matches en minder ruis in het proces. Mensen herkennen zich sneller en maken bewustere keuzes. Tegelijk versterkt het de band met de mensen die er al werken, omdat zij zichzelf en hun omgeving terugzien zoals die echt is.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8b43550f headensub\"><h2 class=\"uagb-heading-text\">Meer dan alleen vacatures vullen<\/h2><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Juist die echtheid zorgt ervoor dat mensen aanhaken of afhaken. En dat is precies wat je wilt. Want hoe duidelijker het beeld, hoe beter de match. Als je het goed aanpakt, versterkt het tegelijkertijd de trots en betrokkenheid binnen je team. Wat je laat zien naar buiten, wordt ook van binnen gevoeld. Zo wordt employer branding geen losse actie, maar iets dat structureel bijdraagt aan je organisatie.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024-037-formatique-marketing-socialcontent-interne-short2-V2\" src=\"https:\/\/player.vimeo.com\/video\/1196245668?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e39159b0 headensub\"><h2 class=\"uagb-heading-text\">FAQ<\/h2><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-f02926da uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-false uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-3e2456b0 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Wat is employer branding en hoe helpt video daarbij?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Employer branding is hoe je bekendstaat als werkgever, van buiten \u00e9n van binnen. Video maakt dat concreet. Je laat zien hoe er gewerkt wordt, wie er werken en wat mensen drijft. Een authentiek en oprecht beeld waar mensen zich wel of niet in herkennen.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-b057f79f \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Waarom zorgt video voor een betere voorselectie in recruitment?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Video laat kandidaten sneller beoordelen of een organisatie bij ze past. Ze zien hoe er gewerkt wordt, hoe mensen met elkaar omgaan en wat de echte dynamiek is. Daardoor ontstaat er zelfselectie v\u00f3\u00f3rdat iemand solliciteert. Mensen die zich herkennen haken aan. De rest valt af.<br>Dat zorgt voor minder ruis in je instroom en betere gesprekken met kandidaten die echt passen.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-84423e47 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong>Hoe gebruik je video structureel voor recruitment &amp; employer branding?<\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Door te werken vanuit formats. Je ontwikkelt formats die passen bij je cultuur en vertaalt die naar terugkerende video\u2019s met medewerkers in de hoofdrol. E\u00e9n productie levert meerdere video\u2019s op die je over tijd inzet. Zo blijft je werkgeversmerk zichtbaar, herkenbaar en relevant.<\/p><\/div><\/div><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/857550801?h=29df635ce3&amp;badge=0&amp;autopause=0&amp;quality_selector=1&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Werk waar je bij wil horen Employer branding video zorgt dat de juiste mensen willen komen en blijven. Employer branding gaat over meer dan het invullen van vacatures. Het gaat erom dat je laat zien hoe het er binnen je organisatie echt aan toegaat. Met video geef je potenti\u00eble kandidaten een realistisch beeld van hoe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-909","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer branding &amp; recruitment - Formatique<\/title>\n<meta name=\"description\" content=\"Videoformats voor employer branding en recruitment. Waarom werkt video goed voor recruitment en wat is een recruitment video format?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/project.wijzeronline.nl\/formatique\/employer-branding-video\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer branding &amp; recruitment - Formatique\" \/>\n<meta property=\"og:description\" content=\"Videoformats voor employer branding en recruitment. 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Met video geef je potenti\u00eble kandidaten een realistisch beeld van hoe&hellip;","_links":{"self":[{"href":"https:\/\/project.wijzeronline.nl\/formatique\/wp-json\/wp\/v2\/pages\/909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/project.wijzeronline.nl\/formatique\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/project.wijzeronline.nl\/formatique\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/project.wijzeronline.nl\/formatique\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/project.wijzeronline.nl\/formatique\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":11,"href":"https:\/\/project.wijzeronline.nl\/formatique\/wp-json\/wp\/v2\/pages\/909\/revisions"}],"predecessor-version":[{"id":3047,"href":"https:\/\/project.wijzeronline.nl\/formatique\/wp-json\/wp\/v2\/pages\/909\/revisions\/3047"}],"wp:attachment":[{"href":"https:\/\/project.wijzeronline.nl\/formatique\/wp-json\/wp\/v2\/media?parent=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}