{"id":608,"date":"2026-03-25T12:49:08","date_gmt":"2026-03-25T12:49:08","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/?post_type=project&p=608"},"modified":"2026-06-12T07:44:57","modified_gmt":"2026-06-12T07:44:57","slug":"the-kelder-carpool","status":"publish","type":"project","link":"https:\/\/project.wijzeronline.nl\/formatique\/en\/project\/the-kelder-carpool\/","title":{"rendered":"The Kelder Carpool"},"content":{"rendered":"
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The Kelder Carpool<\/h1>\n

Commissioned by 'De Ondernemer', we produced a series of interviews for Marktlink in which Jort Kelder speaks with Marktlink experts about the different phases of selling a business.<\/p>\n<\/div>\n

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about<\/h2>\n\n\n\n

How do you explain a complex process like selling a business in a way that truly sticks? For 'De Ondernemer', we developed the format The Kelder Carpool<\/em> together with Marktlink. No studio, but a moving conversation at Circuit Zandvoort. With Jort Kelder behind the wheel and entrepreneurial questions as fuel.<\/p>\n\n\n\n

During these rides, every phase of a business sale is covered. From valuation to deal. By literally putting the conversation in motion, energy, pace, and focus emerge. Exactly what\u2019s needed to make a complex topic accessible to a broad entrepreneurial audience.<\/p>\n\n\n\n

The choice for Circuit Zandvoort seamlessly connects to the annual Marktlink Connect Event held there. The series acts as a strategic lead-up: branded content that not only informs, but also activates. Through distribution via 'De Ondernemer', the target audience is reached and engaged even before the event begins.<\/p>\n\n\n\n

Our role focused on developing the format and producing a series that smartly combines content and entertainment. Not a standalone video, but a well-thought-out content approach that aligns perfectly with the client\u2019s broader story.
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Serious business, packaged in a ride that sticks with you.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Interested?<\/h1>\n\n\n\n

Discover what Formatique can do for you.<\/p>\n\n\n\n

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