{"id":567,"date":"2025-05-16T08:42:23","date_gmt":"2025-05-16T08:42:23","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/?post_type=project&p=567"},"modified":"2026-06-12T07:51:40","modified_gmt":"2026-06-12T07:51:40","slug":"recept-voor-succes-branded-content-serie","status":"publish","type":"project","link":"https:\/\/project.wijzeronline.nl\/formatique\/en\/project\/recept-voor-succes-branded-content-serie\/","title":{"rendered":"Recipe for Success"},"content":{"rendered":"
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Recipe for Succes<\/h1>\n

A tasteful interview series about entrepreneurs, choices, and wealth.<\/p>\n<\/div>\n

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about<\/h2>\n\n\n\n

What happens after selling your business? For ABN AMRO MeesPierson, we developed a format together with De Ondernemer that puts this question at the center. In Recipe for Success<\/em>, entrepreneurs take a seat at restaurant The White Room of Michelin-star chef Jacob Jan Boerma. While top-level cooking takes place, conversations unfold about choices, doubts, and new ambitions after an exit.<\/p>\n\n\n\n

The setting creates calm and openness. Not an interview across the table, but a shared experience. This allows stories to surface that would normally remain untold. That is exactly where the strength of the format lies.<\/p>\n\n\n\n

The series was developed as part of a broader branding and lead generation campaign. By combining strong content with a distinctive format, the result is content that not only inspires, but also builds trust.<\/p>\n\n\n\n

Our role focused on concept development, format thinking, and production. We brought together brand, audience, and content in a series that leaves a lasting impression\u2014both in substance and in visuals.<\/p>\n<\/div>\n\n\n\n

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Making business topics accessible through personal stories.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Interested?<\/h1>\n\n\n\n

Curious what Formatique can do for you?<\/p>\n\n\n\n

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Get in touch<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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