{"id":195,"date":"2024-10-20T18:22:20","date_gmt":"2024-10-20T18:22:20","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/?post_type=project&p=195"},"modified":"2026-06-12T07:52:24","modified_gmt":"2026-06-12T07:52:24","slug":"viroclinics-recruitment-video-employer-branding","status":"publish","type":"project","link":"https:\/\/project.wijzeronline.nl\/formatique\/en\/project\/viroclinics-recruitment-video-employer-branding\/","title":{"rendered":"Viroclinics Recruitment"},"content":{"rendered":"
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Viroclinics Recruitment<\/h1>\n

We created a recruitment story with strong conversion to applicants.<\/p>\n<\/div>\n

\n Employer branding<\/span>\n Internal Communication<\/span>\n Social Media Content<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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about<\/h2>\n\n\n\n

At Viroclinics, everything revolves around progress in the Life Sciences. The challenge was not in explaining that their work matters, but in making it tangible for new talent. Together, we developed a video-first recruitment strategy where content, culture, and expertise come together. Not generic employer branding, but a layered approach in which every target group can recognize itself.<\/p>\n\n\n\n

In the hero video, we follow a sample moving through the entire organization. From lab to office. In one continuous motion, you see how everything connects the impact, the technology, and the people behind it.<\/p>\n\n\n\n

Around this, we built a series of in-depth videos in which employees share their stories from their own areas of expertise. The result is a powerful recruitment ecosystem that works on multiple levels. From initial orientation to conversion. Deployed across the careers site, social channels, and internal communication.<\/p>\n\n\n\n

Our added value lay in translating complex subject matter into a clear and engaging format. Strategy and creation aligned, so that video is not just a tool, but the driving force behind recruitment.<\/p>\n<\/div>\n\n\n\n

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Strengthening employer branding with a layered content approach.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Employer branding<\/p>

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Branded Content<\/p>

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Interested?<\/h1>\n\n\n\n

Curious what Formatique can do for you?<\/p>\n\n\n\n

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Get in touch<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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