{"id":1704,"date":"2026-03-31T08:45:04","date_gmt":"2026-03-31T08:45:04","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/?post_type=project&p=1704"},"modified":"2026-06-12T15:00:58","modified_gmt":"2026-06-12T15:00:58","slug":"afas-branding-campagne","status":"publish","type":"project","link":"https:\/\/project.wijzeronline.nl\/formatique\/en\/project\/afas-branding-campagne\/","title":{"rendered":"Succes starts with AFAS"},"content":{"rendered":"
\n
\n \n
\n\n \n <\/polyline>\n <\/svg>\n Back to overview<\/a>\n\n\n
\n

Succes starts with AFAS<\/h1>\n

Bringing the DNA of AFAS to life.<\/p>\n<\/div>\n

\n Branded Content<\/span>\n Social Media Content<\/span>\n TV Commercial<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n
\n
\n \n
\n
\n
\n
\n \"Succes\n <\/div>\n
\n \"Succes\n <\/div>\n
\n \"Succes\n <\/div>\n
\n \"Succes\n <\/div>\n
\n \"Succes\n <\/div>\n
\n \"Succes\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n \n
\n
\n
\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n
\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n\n \n\n\n
\n
\n

About<\/h2>\n\n\n\n

The brand awareness of AFAS is high. However, what they actually do and what they stand for is not equally clear to everyone. That was the challenge. Instead of explaining the product, we brought the brand to life.<\/p>\n\n\n\n

The existing character Jonas was further developed into the embodiment of AFAS\u2019s DNA. In a mockumentary style, we follow him through recognizable workplace situations in which everything runs smoothly, clarity emerges, and processes function logically. The software plays a role in this, but is never shown explicitly or made central. Precisely because of that, its impact becomes tangible.<\/p>\n\n\n\n

Jonas is experiencing success and claims it in a slightly exaggerated, humorous way. That tone fits AFAS perfectly: down-to-earth, confident, and just a little different.<\/p>\n\n\n\n

The strength also lies in the setup. The concept is built modularly, allowing scenes to be combined flexibly for different audiences, channels, or messages. This creates a single campaign that can easily be adapted across platforms. The content was used for online, social media, narrowcasting, out-of-home advertising, stadium screens, and TV. One format that works everywhere.
<\/p>\n\n\n\n

A nice detail is that, apart from the lead actor, all extras are actual AFAS employees. This creates recognition and makes the story more believable. Our role was to develop the concept, the format, and handle the full production. The result is a campaign that doesn\u2019t explain what AFAS does, but shows what it stands for.<\/p>\n<\/div>\n\n\n\n

\n
\n

Telling a brand story through relatable situations, without putting the product front and center.<\/em><\/strong><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

Ook interessant<\/h1><\/div>\n\n\n
\n
\n \n
\n \"\" <\/div>\n <\/a>\n\n
\n \n
On the road 'again'<\/div>\n <\/a>\n\n
\n

Branded Content<\/p>

Social Media Content<\/p>

TV Commercial<\/p> \n <\/div>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n

\n
\n \n
\n \"\" <\/div>\n <\/a>\n\n
\n \n
ANWB Energie<\/div>\n <\/a>\n\n
\n

Branded Content<\/p>

Report<\/p>

Social Media Content<\/p> \n <\/div>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n

\n
\n \n
\n \"\" <\/div>\n <\/a>\n\n
\n \n
Today at the Mac<\/div>\n <\/a>\n\n
\n

Branded Content<\/p>

Human Interest<\/p>

Social Media Content<\/p> \n <\/div>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n

\n
\n \n
\n \"\" <\/div>\n <\/a>\n\n
\n \n
Doorbrekers<\/div>\n <\/a>\n\n
\n

Branded Content<\/p>

Human Interest<\/p>

Report<\/p> \n <\/div>\n\n\n <\/div>\n <\/div>\n<\/div>\n\n <\/div><\/div>\n\n\n

\n
\n
\n

Interesse?<\/h1>\n\n\n\n

Benieuwd wat Formatique voor jou kan betekenen?<\/p>\n\n\n\n

\n
Get in touch<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n