{"id":1221,"date":"2026-03-25T10:20:41","date_gmt":"2026-03-25T10:20:41","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/?post_type=project&p=1221"},"modified":"2026-06-12T07:45:46","modified_gmt":"2026-06-12T07:45:46","slug":"mcdonalds-branded-content-series","status":"publish","type":"project","link":"https:\/\/project.wijzeronline.nl\/formatique\/en\/project\/mcdonalds-branded-content-series\/","title":{"rendered":"Today at the Mac"},"content":{"rendered":"
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Today at the Mac<\/h1>\n

Spontaneous conversations and relatable situations.<\/p>\n<\/div>\n

\n Branded Content<\/span>\n Human Interest<\/span>\n Social Media Content<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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about<\/h2>\n\n\n\n

For many people, McDonald\u2019s is more than just a place to eat. It\u2019s a stop along the way. A moment to pause, recharge, and spend time alone or with others.<\/p>\n\n\n\n

For McDonald\u2019s, we developed the series Today at McDonald\u2019s<\/em> together with TBWA. A format where the focus isn\u2019t on the food, but on the stories of the people who are there. Each episode highlights a specific group holidaymakers, night owls, early risers. People who all have their own reason to be there at that moment.<\/p>\n\n\n\n

We follow real visitors during their moment at McDonald\u2019s. No scripts, just spontaneous conversations and recognizable situations. The style is friendly and accessible. Light and relaxed, filmed up close so viewers feel like they\u2019re right there.<\/p>\n\n\n\n

By focusing on real moments, the series creates a strong sense of recognition. Sometimes lighthearted, sometimes personal, but always genuine. Our role focused on developing the format and full production. The result is a content series that shows what McDonald\u2019s means in everyday life.<\/p>\n<\/div>\n\n\n\n

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Building the brand through recognizable moments from everyday life.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Interested?<\/h1>\n\n\n\n

Curious what Formatique can do for you?<\/p>\n\n\n\n

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Get in touch<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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