{"id":1220,"date":"2026-03-25T10:19:57","date_gmt":"2026-03-25T10:19:57","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/?post_type=project&p=1220"},"modified":"2026-06-12T07:45:59","modified_gmt":"2026-06-12T07:45:59","slug":"furminator-amazon-product-video","status":"publish","type":"project","link":"https:\/\/project.wijzeronline.nl\/formatique\/en\/project\/furminator-amazon-product-video\/","title":{"rendered":"Spectrum Brands Furminator"},"content":{"rendered":"
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Spectrum Brands Furminator<\/h1>\n

Care according to the cat.<\/p>\n<\/div>\n

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about<\/h2>\n\n\n\n

Selling a product on Amazon requires more than a good image. You need to show in just a few seconds why it works.<\/p>\n\n\n\n

For FURminator, part of Spectrum Brands, we developed and produced a new content line specifically for Amazon product pages and promotion. We deliberately chose a distinctive approach. The story is told from the perspective of a cat\u2014slightly spoiled, a bit stubborn, and exactly the one who decides whether a product works.<\/p>\n\n\n\n

This angle makes the content instantly recognizable and creates a clear narrative in which the product benefits naturally come to life. The production was complex and built from multiple layers. Real-life footage with an actual cat, combined with greenscreen and animation to bring the perspective and storytelling to life.<\/p>\n\n\n\n

From a single shoot, we built the content modularly and adapted it for seven countries and languages. Everything optimized for e-commerce, where speed and clarity are key.<\/p>\n\n\n\n

Our role focused on concept development, format, and full production. The result is an international content approach that stands out, converts, and scales.<\/p>\n<\/div>\n\n\n\n

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Showcasing product benefits through a creative and scalable format.<\/em><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Interested?<\/h1>\n\n\n\n

Curious what Formatique can do for you?<\/p>\n\n\n\n

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