{"id":1216,"date":"2026-03-25T10:16:56","date_gmt":"2026-03-25T10:16:56","guid":{"rendered":"https:\/\/project.wijzeronline.nl\/formatique\/?post_type=project&p=1216"},"modified":"2026-06-12T07:47:11","modified_gmt":"2026-06-12T07:47:11","slug":"coopervision-hybrid-event-myopia-2025","status":"publish","type":"project","link":"https:\/\/project.wijzeronline.nl\/formatique\/en\/project\/coopervision-hybrid-event-myopia-2025\/","title":{"rendered":"CooperVision Hybride Event"},"content":{"rendered":"
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CooperVision Hybride Event<\/h1>\n

One event, maximum reach: CooperVision Hybrid Event Myopia 2025.<\/p>\n<\/div>\n

\n Event content<\/span>\n Live & hybrid events<\/span>\n Thought Leadership<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n \n
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about<\/h2>\n\n\n\n

CooperVision places great value on its relationship with customers and stakeholders and aims to share knowledge in an accessible way. The existing approach\u2014multiple small events across the country\u2014was time-consuming and difficult to scale. Together, we turned that around.<\/p>\n\n\n\n

We developed one central hybrid event, with a selected group attending physically and a large online reach. Offline, the program was deepened with workshops, breakouts, and a dinner. Online, we produced a plenary program as a full-fledged TV broadcast. Online viewers were not just spectators, but participants. The attendees functioned as a studio audience. This created a strong balance between content and format, allowing knowledge sharing to truly come into its own.<\/p>\n\n\n\n

The event was fully designed and produced, including branding, styling, presentation, and multicam recording. A high-quality production that is both engaging to watch and strong in content. In addition to the live program, we captured on-demand content such as recap interviews and visitor reactions. All content was made available for reuse, ensuring the event continues to have impact after it ends.<\/p>\n\n\n\n

The reach exceeded expectations and the full program was accredited with PE points. Our role focused on developing the hybrid strategy and full production. The result is a scalable approach that delivers greater reach and more value from a single moment.<\/p>\n<\/div>\n\n\n\n

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Bringing online and offline together into one integrated event experience.<\/em>
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Interested?<\/h1>\n\n\n\n

Curious what Formatique can do for you?<\/p>\n\n\n\n

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Get in touch<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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